SOULCYCLE OPENS IN PALO ALTO ON NOVEMBER 22

SoulCycle, the country’s premiere full-body indoor cycling workout, will open in Palo Alto on November 22, 2013. Opening in the Stanford Shopping Center, and conveniently located near Stanford University and Menlo Park, SoulCycle Palo Alto marks the brands third studio to open this year in the San Francisco Bay Area and 24th location nationwide.

SoulCycle Palo Alto is complete with a 50-bike studio, home to the signature SoulCycle workout. With over 2,800 square feet, the location also features men’s and women’s locker rooms and showers, custom SoulCycle Listening Bar and signature Polaroid Wall. SoulCycle Palo Alto will also feature a SOUL retail boutique, a collection of apparel – both private label and SoulCycle’s own original clothing line.

SoulCycle Palo Alto is located at Stanford Shopping Center C12, Palo Alto, CA 94304, and comes off the heels of opening locations in Pacific Heights and Marin earlier this year. For more information please visit www.soul-cycle.com or call 908.206.1300.

The SoulCycle Experience

In 2006, SoulCycle introduced the innovative model of boutique cardio fitness to the marketplace and reinvented indoor studio cycling. Since 2006, riders have been flocking to SoulCycle to release stress, burn fat, tone muscle, improve aerobic endurance and change their bodies, fast.  SoulCycle combines a mental component of inspirational coaching, with great music and a full-body workout on the bike. Not only do Riders burn calories, get an intense 45-minute cardio workout, but using the SoulCycle® Method, they simultaneously tone their upper bodies using hand weights and do core exercises.

The SoulCycle experience is a high energy, results-oriented, community based workout.  Each rider feels important and connected to the brand as a result of the well-trained staff and personal customer attention. The exercise program focuses on the “energy of the pack” and creates a strong community bond between the riders. The rhythm-based rides hosted in candlelit studios make riders feel like they are partying in a healthy nightclub.  And the one-of-a-kind playlists set the tone for an exciting new experience every ride. 

Co-founded by Elizabeth Cutler and Julie Rice, SoulCycle opened its first location in the heart of New York City’s Upper West Side in April 2006 and has taken NYC, the Hamptons and Westchester and Miami by storm. Since launch, SoulCycle has opened seven studios (four in Manhattan, and one in Scarsdale, the Hamptons, and Miami) and established itself as the leading branded studio cycling operator.  SoulCycle’s studios attract everyone from editors, celebrities, young professionals, captains of industry and socialites to outdoor cyclists and fitness enthusiasts. Brooke Shields, Kelly Ripa, Anderson Cooper, Jeff Probst, Kyra Sedgwick, Edie Falco, Katie Lee, Tory Burch, Kevin Bacon, Katie Holmes, Tom Cruise, Linda Wells, Chris Bosh, and Jane Krakowski are just a few of the familiar faces in the studio. 

SoulCycle® currently has 24 studio locations:

350 Amsterdam Avenue (@ 77th Street), NYC 212.787.1300 

1470 Third Avenue (@ 83rd Street), NYC 212.639.1300

103 Warren Street (@ the West Side Highway), NYC 212.406.1300

12 East 18th Street (bet Fifth Ave & Broadway), NYC 212.208.1300

264 Butter Lane, Bridgehampton, NY 631.537.3630

7 Popham Road, 2nd Fl, Scarsdale, NY 914.713.1200

68 Newtown Lane, East Hampton, NY 631.324.6600

850 Sunset Blvd West Hollywood, CA 310.657.7685

250 South Service Road, Roslyn Heights, NY 516.833.1300

11640 San Vicente Los Angeles, CA 310.559.7685

120 Wilshire Blvd Santa Monica, CA 310.622.7685

140 East 63rd Street (@ Lexington), NYC 212.996.1300

384 Lafayette St (A East 4th St), NYC 212.860.1300

266 Mason St, Greenwich, CT 203.653.7685

196 Kent Street, Brooklyn, NY 11211

1601 Larkspur Landing Circle Larkspur, CA (Marin Country Mart) 415.285.7685

126 Leroy Street (Greenwich St) NYC 212.996.7685

760 Montauk Hwy Water Mill, NY 631.324.6610

45 Crosby Street NYC 212.987.7685.

9465 Wilshire Blvd Los Angeles, CA 310.675.7685

21 Rye Ridge Plaza Rye Ridge, NY 914.713.1201

770 Morris Turnpike, Short Hills, NJ 908.206.1300

2095 Union Street San Francisco, CA 415.695.7685

Stanford Shopping Center C12 Palo Alto, CA 908.206.1300

SoulCycle is expected to expand from its current 24 locations to an upwards of 50 locations over the next five years with additional studios in New York, Los Angeles, London and beyond. Offering a variety of classes for cyclists of all levels, SoulCycle’s pricing, schedules, and the SOUL BLOG, can be found online at www.soul-cycle.com.

Take your journey. Change your body. Find your soul.

PRESS CONTACT: Gabby Etrog Cohen, 646.755.6807 / Gabby@soul-cycle.com