JLL Expands Silicon Valley Brokerage Team

News from Jones Lang LaSalle:

Real estate and investment management firm JLL announced this week that Sofi Choi and Steven Chon have joined the firm's Palo Alto office on Geng Road as senior vice presidents.

 They bring further experience, as well as additional language capabilities, to an already strong team providing expert representation to Silicon Valley landlords, tenants, investors and developers.

Choi has over 13 years of experience in property management, development, and commercial brokerage. She has provided investment, leasing, and strategic consulting services to both private capital and public corporations.  She has assisted multinational corporations based in Silicon Valley with office and industrial space requirements and relocations and has also counseled investors with hospitality, multifamily, and retail properties. She joins from Cassidy Turley and has also worked for Grubb & Ellis.

Chon has over 10 years of experience in representing multi-national firms in Silicon Valley and the Asia Pacific with assignments ranging from tenant representation and agency leasing to site acquisition and disposition for R&D and office properties.  

Chon’s clients include professional service providers, contract manufacturers, and technology firms where he’s called upon to execute projects locally and throughout the United States. Chon has also represented high net worth individuals investing in retail, hospitality, and multifamily properties throughout the United States. He joins from Cassidy Turley and has also worked for Grubb & Ellis.

“Sofi and Steven are both accomplished brokers with a keen understanding of real estate from the operational perspective and the ability to quickly grasp issues and identify opportunities,” said Andy Poppink, JLL managing director.  “In addition, they both have a global perspective and multiple language capabilities, which will create additional benefit for our clients and for the Silicon Valley team as a whole,” he added.

Choi is active in the California Lodging Association, Association of Silicon Valley Brokers (ASVB), and Cornell Hotel Society.  She is also a faculty member of the Business School at the University of Phoenix where she teaches hospitality and business courses.  

She studied as an undergraduate at UC Berkeley, holds an MA from Seoul National University and an MBA from the Hotel School at Cornell University.

Chon holds an MBA from Yonsei University in Seoul, and a BA from San Francisco State University. Prior to real estate, he worked in consulting executing projects throughout the North America and Asia Pacific.  

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