Is Apple Uncool?

Teens are abandoning the brand, some pundits say, and the crowd at one Apple store may support that theory.

Visit an Apple store in the Bay Area and you might start seeing a lot more "mom jeans" and gray hairs than tweens.

Perhaps it was time of day—kids should be in school at 1 p.m. on a Tuesday—or the price tag on the products, but some tech bloggers say the youth is moving away from the Apple brand because they view it as tired, repetitive and frankly what their parents use.

Marketing experts say Millennial kids want newer products, such as the Microsoft Surface or Samsung Galaxy, which uses Google's Android system, according to a report released by Buzz Marketing Group.

Teens—who are at an age when individuality can be paramount—also don't want the same gadget everyone else has, this Forbes columnist says.

And part of the problem might be that parents hand off their old Apple products to their kids while getting the latest greatest iPad or iPhone for themselves. Missing out on Siri and Retina Display apparently sends teens clamoring for other devices.

So while teens upload the newest social media apps to their Samsung phones (Snapchat is in, Facebook is out), their parents are at the Apple store with me doing really un-hip things, like asking why computers no longer have disk drives.

By the way, I'm one stoked Gen-Xer (or absolute oldest Millennial) to own a new iPad mini.

What do you think? Has Apple peaked? Or do teens have it wrong and these other devices will just be flashes in the pan?

randy albin January 23, 2013 at 08:07 PM
convince the big money big timers of this. the stock is very high-priced. this is a difficult argument to make. the founders of apple are very lucky that this company flourished. it could have become just another dot-bomb
Claudia Cruz January 24, 2013 at 06:18 AM
Google Android, through its association with Samsung, is actually gaining on Apple. But yes, the amount of money both companies have is outstanding.
Heather Rafter January 24, 2013 at 06:35 AM
Oh no, I was about to ditch my very unhip Blackberry for the iPhone 5. Thanks for sharing. I'm a big fan of all things MV Patch.


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