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Selling My Home via Social Media

How websites like Facebook, Twitter and LinkedIn are changing the way homeowners 'go to market.'

I have a feeling the real estate industry is about to be transformed by the power of the Internet. The upside to property owners and property buyers is simply too great to ignore. For fun, as well as for practical reasons, I’ve decided to test this theory.

Around here, we use the Web for everything. So, why not use it for selling our homes?  

For years, the tried-and-true approach to selling a home has been: Fix up the place, hire an agent, list your home via the national Multiple Listing Service (MLS), hold an open house, find a buyer.

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