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Stanford Using Social Game and Cash To Nuke Traffic

University officials hope these incentives will reduce morning and afternoon traffic.

Stanford University is launching a program that will be offering cash to people who drive to campus during off-peak hours. 

Balaji Prabhakar, professor of electrical engineering, is transporting a model used successfully in Bangalore and Singapore to California to facilitate the development of the program, called the Congestion and Parking Relief Incentives inititive.  

Participants will put a tag in their car that will be scanned by tag readers placed at the entrances to the university. The drivers who leave from 4-5 p.m. or from 6-7 p.m. will get credits that can be used in a Facebook game. 

"We have all kinds of incentives to get people to use alternative transportation, like riding bikes or taking the train, but some people have to drive. This could incentivize people to avoid the peak commute," said Brodie Hamilton, director of Stanford's Parking and Transportation Services.

The Parking and Transportation Services department will be in charge of monitoring the program which will be discussed further at a conference on May 14.

For more information visit the Precourt Institute for Energy website. 

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